Manchester United secured a record-breaking $1.3 billion sponsorship deal with Adidas on Monday, signalling the clubs enduring global appeal despite its worst Premier League campaign and strengthening its financial muscle for player transfers. The 10-year kit deal, worth at least 75 million pounds ($128 million) a year from July 2015 for an overall 750 million pounds ($1.3 billion), was negotiated after Nike decided that trebling the cost of its existing 13-year contract for having its name on United shirts was not good value for the company. United finished seventh in the league last season at the start of the post-Alex Ferguson era. But the eagerness of Adidas to make United kits and sell replicas is an indicator of the expected durability of the Red Devils brand -- and a worldwide following which the club claims to be around 660 million supporters. The German sportswear firm said it expects to generate 1.5 billion pounds ($2.5 billion) in sales during the decade-long deal with United. Adidas currently pays around $50 million a year to Chelsea and Real Madrid, and United could generate far more over the decade from footballs biggest kit sponsorship, describing the headline figure of 750 million pounds as a "minimum guarantee." In 2005 the Glazer family paid 790 million pounds -- just 40 million pounds more than the Adidas windfall -- for the entire club. Ten per cent of the Old Trafford-based team is now listed on the New York Stock Exchange and shares rose two per cent to $18.14 in morning trading on Monday. Adidas, which also makes the kit of newly-crowned World Cup winner Germany, saw shares rise by 2.85 per cent in Frankfurt to close at 73.57 euros ($100) on Monday. "Our new partnership with Manchester United clearly underlines our leadership in football and will help us to further strengthen our position in key markets around the world," Adidas chief executive Herbert Hainer said in a statement. "At the same time, this collaboration marks a milestone for us when it comes to merchandising potential." Nike has one more season as kit maker, recently unveiling jerseys featuring a gold Chevrolet logo for the start of the American automakers $559 million, seven-year jersey sponsorship deal with the team. Adidas last held the United contract between 1980 and 1992 just before the club ended its 26-year wait for an English title in 1993, ushering in a period of dominance under Ferguson. But United is now in a period of rebuilding again after going from winning a 20th English title before Ferguson retired in 2013 to a sudden slump with David Moyes in charge. Moyes was fired before the end of the season, and Louis van Gaal now has the task of returning United to the Champions League in 2015, fresh from leading the Netherlands at the World Cup. The Dutch secured a third-place finish by beating host Brazil 3-0 on Saturday. Despite the grueling campaign in South America, Van Gaal is taking just two days off before formally taking charge at United this week and beginning the tour of the United States on Friday. "I dont need a holiday," the 62-year-old former Bayern Munich, Barcelona and Ajax coach said on Uniteds website. "Its great to have such an exciting challenge. To work daily with young people is something that I dont need time off to rest for." Van Gaals first match in charge of United will be on July 23 in a friendly against the Los Angeles Galaxy at the Rose Bowl. While the new manager has been in Brazil, United has signed midfielder Ander Herrera and defender Luke Shaw. 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Patrick Marleau scored in regulation and in the shootout, Joe Pavelski had a goal and an assist, and the Sharks beat the Phoenix Coyotes 4-3 on Friday night. "They had a little more jump and much better execution than we did early in the game, in fact off the opening faceoff," Sharks coach Todd McLellan said. "But I was pleased with the way our guys stuck with it and fought through it." San Jose had to fly out Friday morning because the new NHL labour agreement requires teams to take three full days off for the holiday break. The Sharks were flat early, and the Coyotes jumped on them, creating numerous good scoring chances in the first period to go up 1-0. The Sharks found their rhythm after they fought back. In regulation, Brent Burns had a goal and an assist, and Joe Thornton had two assists. Once San Jose hit the shootout, Logan Couture and Marleau scored, and Antti Niemi stopped Radim Vrbata and Oliver Ekman-Larsson for the Sharks second win in their past seven road games. "Its been tough for us on the road, so for us to go out and get the two points was nice," Marleau said. The Coyotes were much better in their own end than previously against the Sharks, allowing 28 shots in regulation after giving up 101 combined in a pair of games in San Jose earlier this season. Phoenix pulled out a victory in one of those first two games, but couldnt earn the extra point Friday after struggling in the shootout. David Moss had two goals, and Vrbata scored late in the third period to help Phoenix earn a point in its fourth straight game -- all after regulation. "The last time we got two points on San Jose, we probably didnt deserve those two points," Coyotes coach Dave Tippett said. "Tonight, I thought that game was a toss-up. Unfortunately, we didnt get the extra point, but we put the work in to get the two points." With their early travel, the Sharks seemed a step slow in the openingg period, and the Coyotes jumped on them, generating several good scoring chances.dddddddddddd San Jose gave them an extra one midway through the period, when Sharks forward Matt Nieto flipped an errant pass right to Moss, who whirled around in the slot and beat Niemi. The Sharks nearly scored early in the second period when a shot by Justin Braun hit the left post, bounced off a stick and hit the right post before being cleared away. They did get one through after a Coyotes turnover. Thornton ended up with the stray puck, skated up the middle and found Pavelski, who beat Smith over the glove shoulder from the left circle. The next two goals came quickly. Phoenix answered 68 seconds after Pavelskis goal when Moss fought off Nieto and redirected a shot from David Schlemko past Niemi. San Jose responded on a power play two minutes after that, tying it when Marleau gathered a pass from Tommy Wingels and beat Smith with a wrist shot from between two defenders. The Sharks made a big push to start the third period, and Burns scored midway through, one-timing a feed from Pavelski behind the net that went through Phoenix defenceman Derek Morris legs. Phoenix again had an answer, scoring with just over 6 minutes left on a power play when Mike Ribeiro sent a pass through traffic to Vrbata, who scored his 11th of the season from the left circle to tie it at 3-all. Smith made a big save on Burns after a turnover right in front in overtime, but couldnt stop Couture or Marleau in the shootout. "Theyre such a good team, those first two lines have really good players," Vrbata said. "We played much tighter defensively and didnt give them much. Obviously, (they scored) three goals, but its a good team." NOTES: Friday night was the 10th anniversary of the Coyotes first game at Jobing.com Arena -- a 3-1 loss to Nashville. ... Thornton, the NHL assists leader with 37, has five in his past two games. ... Coyotes captain Shane Doan missed his ninth straight game because of Rocky Mountain Fever. He skated Friday morning, but no timetable has been set for his return. ... Couture has gone seven games without a point, leaving him stuck on 99 goals and 98 assists for his career. 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