E-Psychology: Increasing Your Sales On-Line Marketing Articles | March 29 Cheap Bob Cousy Jersey , 2006 As any successful entrepreneur knows, there?s more to generating on-line sales than owning a web site. To produce sales, your web presence must be effective, easy to navigate Cheap Dennis Johnson Jersey , and properly marketed ? ...
As any successful entrepreneur knows, there?s more to generating on-line sales than owning a web site. To produce sales, your web presence must be effective, easy to navigate Cheap Red Auerbach Jersey , and properly marketed ? all of which require a well-rounded understanding of your target client.
But how do we get inside the collective mind of our market? The key is psychology ? in this case, e-psychology ? or the science of understanding how consumers shop on-line. Understanding how consumers make the purchase decisions on-line will allow you to develop web site content that appeals to the maximum number of prospective clients.
World Wide Psychoanalysis
Internet advertising isn?t the same as print advertising. Web surfers tend to read less on-line, instead using visuals such as photos, animation Cheap Walter Brown Jersey , and colorful graphics to gather information. From a development standpoint, this places an emphasis on site navigation and overall layout.
The motivations behind on-line purchase decisions differ from those generated by more familiar mediums. To achieve success, your on-line sales strategy must embrace these differences.
Let?s begin by glancing at the web sites of your biggest competitors by sales volume. Chances are, the primary content is designed to accomplish three goals:
Generate interest Cheap Robert Parish Jersey , usually by eliciting or identifying a need Convey the unique value of their specific product or service, and Promote a transaction.
To produce sales on-line, your web site must do more than serve as an information resource about your company. Your site must ask for the business. Each page of the web presence should lead to an action step promoting a sale or contact request.
On- or off-line, asking for the business is the only way to achieve any greater result than educating prospective clients about your industry and product or service.
Writing For The Web
The foundation of any purchase decision is the desire for a product or service Cheap Al Horford Jersey , usually based on a pre-existing need or want. Selection of a specific product or service provider begins when a consumer identifies a company that offers a value most compatible with the consumer?s perception of value.
Start by writing your web site?s content to elicit the general value the product or service provides. Introduce solutions generated by having the product or service, based on the typical ultimate desires of the target market. For example, the benefits of developing a web site for a small business may include increased sales, expanded credibility Cheap Gordon Hayward Jersey , and a 247 on-line purchase option.
Next, build on this general foundation by introducing the features, benefits and value of your own company. Remember that surfers tend to do less reading on-line, so you?ll need to accomplish a great deal in each line of text. Each sentence must:
Convey the tangible and intangible value of your product or service Include key terms and phrases effectively describing your industry and productsservices Promote prospect-to-client conversio "Hook" the surfer Cheap Larry Bird Jersey , encouraging further reading
Use plenty of bulleted lists to highlight information at a glance, making sure to limit the number of words used in each bullet. Regardless the space available or font size used, each highlight should not exceed one line of text.
Paragraphed text such as sales copy or product descriptions should be kept simplistic, yet appealing to the physical senses. How will your product or service enhance the individual?s life? What are the most common benefits of your version that existing clients do not recognize until after purchasing the product or service?
Keep Your Prospects Focused
One of the primary reasons prospective clients do not proceed with a purchase is their own inner dialogue. Typically Cheap Bill Russell Jersey , consumers will continually try to talk themselves out of a purchase, until absolutely certain it is the best choice for their need. When the positive elements of an opportunity outweigh the negative feedback generated by inner dialogue, a purchase will result.
Therefore, it is important to keep your prospective clients focused on the features Cheap R.J. Hunter Jersey , benefits and value of your company through effective site content. If you are serious about developing a business that will control a measurable amount of market share, your products or services will reflect Unique Selling Points (USP) upon which your entire sales strategy will be founded. Integrating your USP into all aspects of your web presence will help to build and maintain a cohesive, positive focus on your products or services.
Closing the On-line Sale
A client isn?t a client until after a purchase is completed. Bringing your prospect to the point of purchase isn?t enough; a
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